
AI for Market Insights & Analytics
Demand for AI coursework Exceeds Offering
School of Professional & Continuing Studies demand called for AI Discovery and it’s practical application
Case Studies from Steering Committee Members
To leverage insights from a steering committee of CX executives spanning diverse industries, developed a specialized course on market research and analytics. This series explored the integration of AI in designing and executing market research strategies to enhance efficiency and quality. Key learning outcomes included:
Mastery of AI prompt design and tool selection.
Understanding and utilizing diverse data sources effectively.
Translating insights into actionable, real-world applications.



Certified Mentor
Coaching next level leadership empowering organizations to cultivate inclusive, resilient, and dynamic workplaces by supporting minority female executives through tailored coaching and leadership development programs. With a focus on addressing workplace bias and unlocking leadership potential, my services equip emerging leaders to thrive in their roles and careers.
“Collaborating with Ferha was an inspiring experience. She excels at listening, extracting key insights, and guiding new ideas. I highly recommend her as a mentor for her genuine, intuitive, and goal-driven support“
Catherine Bianca Lima Wakim, Creative Consultant & Communication Designer, Process Process Process
I worked with Ferha as a mentor through my Women in Leadership program. Right off the bat she was easy to connect with, very professional, but also nice and relatable. She gave me some great tools and insights that I am able to incorporate into my day to day life. I appreciated being able to work with her, and learned so much!
Carly Proffitt, Director Client Services, Pratt Visual Solutions