Creating Iconic
E-commerce Experiences

To reclaim market share from digital-first competitors and revitalize a declining digital experience, I spearheaded the development of a Digital Merchandising practice.

Initially focused on enhancing the online car shopping experience, the initiative evolved into the creation of industry-leading, immersive e-commerce experiences that surpassed traditional in-store interactions.

By securing strategic partnerships and leveraging M&A, we tested innovations in a lab environment before scaling to 250+ stores.

This included the introduction of patented 360-degree imagery, interactive hotspots showcasing valuable reconditioning, personalized optioning, and affordability visualizations.

These market-leading merchandising tactics not only generated new revenue streams but also delivered multi-million-dollar process efficiencies.